This post is for those of you who are planning to launch your own website. Let it be affiliate marketing, blog posting or any other e-commerce purpose. The most asked question is what is the best website builder I can use? And more importantly what is the best website builder for SEO?
It has to be user friendly with many options that helps to drive traffic to your platform. So our top recommendation in 2020 is none other than WORDPRESS!
SEO, How it operates and the website builder
First of all it is absolutely important that you are aware that SEO is a combined effort of time and dedicated effort. There exists no magc formula that will generate leads and traffic as soon as you publish content.
SEO is short for Search Engine Optimization. Which means you rank in google, yahoo for different keywords. Preferably in the 1st page. Therefore the traffic you get to your website is completely free. But as always something so beneficial doesn’t come easy.
Keyword research
The most important thing is keyword research. You have to do it right so that your efforts in writing content is not wasted. Low competition and high search volume is the key. Additionally there are two types of SEO named on page and off page.
On page SEO is the stuff that you do yourself. Which means the number of times the keyword is mentioned, Titles, internal links etc. While off page SEO refers to backlinks, social media shares. In short it is when websites of your niche link to your site. But it has to be done carefully as well. For too many cooks spoil the soup. Read this article for a closer look.
WordPress for SEO
Finally we land on todays actual topic. Know that what we are going to discuss is completely on page SEO stuff. And the off page is totally irrespective of your chosen website builder. Also keep in mind in that there are many sites that rank on top for many keywords without any backlinks. In other words their on page SEO is perfect. But first lets see what website builder criteria affects your SEO rankings.
Meta description and title
This basically is the summary of your entire post when viewed in google. There are plugins that you can install to get these criteria worked out perfectly.
Customize URL
URL containing the keyword is a must. You can edit this in the slug column in wordpress.
Headings
H1,H2,H3,H4 are the types mainly used. Out of those H2 and H3 are the two most important. It is in these that you must include your keyword.
Image alt
Whatever the visual content you include in your posts must contain the keyword. This can be done in the Image alt attribute column. Because if the image fails to load the text describes the image.
Preview
This is another option in wordpress where you get to view your post before publishing it. That way you can see it in a readers point of view.
These are the key factors that a website builder provides for you to perform well in SEO. There are some other plugins that you can install to assist in the process as well.
Let us further analyze why wordpress is the best website builder for small business, and the best do it yourself website builder.
Ease of use
When compared with wix, WordPress is slightly complicated to master. But there are infinite amount of youtube videos that teaches you how to handle it. I myself had to go through a few before getting into the right track. The result been that you will come up with an awesome, standardized website.
This is the WordPress dashboard of my website. Also comparatively WordPress is way cheaper than Wix. I personally use HostGator as my webhosting service though I bought my domain at dynadot. HostGator allows you to to install WordPress as your website builder.
Because Wix is a hosted platform, its developers maintain control over all the available tools and applications, so users can’t import outside tools from other sources. Once a new site owner chooses a template, they’re stuck with it.
Website templates can’t be quickly changed as a site’s identity evolves, but the Wix interface is user-friendly, made with beginners in mind, and it offers round the clock support for troubleshooting and answering questions.
With WordPress, many more functions are left up to the user. Self-hosted WordPress sites come with an administrative dashboard that provides access to the tools needed to install a theme, make basic customizations, compose a page or post, and add any plugins needed for added features.
Themes and Plugins
When it comes to themes WordPress offers a variety of themes for your personal choice. Your choice may be blogging, an online store, an educational website, affiliate marketing and e-commerce…you name it, WordPress got it. Still your theme also plays a side role in SEO. If your theme is not user friendly the bounce rate could bump up.
Compared to wix WordPress offers a decent lot of plugins, or you can create your own too. The same applies for themes. Actually I found out about this is really cool plugin called astra sites for beginners which is even more easier to use.
Yoast SEO is another plugin I use that has a lot of features like Readability, SEO analysis, Keyphrase analysis. This way you are able to create the best SEO content for your audience/readers out there. Also WordPress forms are most recommended throughout the internet. The plugin is WPforms.
Customer support and Functionality
In terms of customer support to be real honest with you’ll WordPress customer support isn’t very supportive. But like we mentioned previously you get enough tutorials on youtube and answers for your questions on quora.
In my opinion if you got the basic computer skills by using tools such as the MS office package, You got no difficulty interacting with this software. All you got to do is take some of your time to go through tutorials and use the software for yourself until you get the hand of it. Displayed above is the interface where you can change your URL, settings for your posts, generate privacy conditions etc.
This is the plugin I was talking about and I’m pretty sure that most of you have already heard of this. It is jetpack by WordPress, helping you to analyze your website such as visitors, number of views and also helps boost your SEO, webalizer and much more if you go for the previous version.
You can also install google analytics later on once you have got some traffic coming to your site. Now I know your control panel also offers you the same kind of service , but in jetpack I personally feel the stats are most accurate.
Let us summarize the pros and cons as follows;
- Ease of use with a little pre-studied knowledge.
- Numerous options for themes and plugins
- Very cheap and accurate service compared to other builders
- Best website builder for blogging, SEO and other e-commerce purposes.
- Value for your hard-earned money
If you are still in doubt about the choice you should make here are some statistics by different websites on what consumers tend to follow
This is website is ahrefs and of course most of you who are in the field of affiliate marketing or any means of e-commerce business have come across this, even used it. This research shows how much organic traffic is been generated by a WordPress user.
That is another plus point I haven’t mentioned. Therefore unless you got cash to spare on paid advertising (such as google and facebook) then you must consider been a WordPress user.
And there is more… A content management system or CMS is a software that facilitates creating, editing, organizing, and publishing content. WordPress is a Content Management System, that allows you to create and publish your content on the web. …
So there you go! That’s our review on the best website builder that we came across and experienced positive results. Again we would like to mention that if your goal is to build a professional website for whichever purpose, and not kids play WORDPRESS IS THE WAY TO GO!
